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You watched the World Cup...but you probably missed these 5 ads 👀

Everyone remembers the goals being scored, but these brands created some of the most creative and wild campaigns of the 2026 World Cup. Which one is your favourite? ⚽️ 👇

#worldcup #soccer #messi #ronaldo #marketing

6/25 Edited to

Watching the World Cup is always a thrilling experience, especially when iconic players and unforgettable matches dominate the headlines. However, some of the most inventive and entertaining content actually comes from the advertising campaigns running alongside the tournament. During the 2026 World Cup, brands went beyond traditional commercials by leveraging star power and creative storytelling to engage fans worldwide. One standout was the DoorDash ad featuring Brooklyn Beckham watching the tournament from home, which cleverly hinted at his well-publicized family dynamics. This approach made the ad highly relatable and buzzworthy, blending popular culture with the excitement of the games. Meanwhile, OpenAI teamed up with Lionel Messi for an imaginative ChatGPT campaign where fans could generate AI-created images of Messi in Argentina’s colors. This interactive element encouraged audience participation and highlighted how technology can enhance fan engagement during sports events. LEGO’s commercial brought a heartwarming message to life by gathering famed players Messi, Ronaldo, Mbappé, and Vinícius Jr. around a table trying to complete a FIFA World Cup trophy made of LEGO bricks. The twist came when a child placed the final piece, symbolizing that the future belongs to the next generation of fans. This creative narrative celebrated both soccer legends and the younger audience who inspire the sport’s future. Michelob Ultra crafted an energetic and star-studded commercial featuring Team USA and Argentina competing humorously over the last beer, followed by a lively soccer match inside a hotel. The inclusion of celebrity cameos like Billy Bob Thornton added an entertaining twist that kept viewers engaged. Finally, Clear Men launched a global campaign focused on the rituals, stress, and adrenaline of match day, featuring Ronaldo and Vinícius Jr. The limited-edition hair care products and relatable themes targeted men’s grooming in a way that connected deeply with soccer fans. From my personal experience, these ads stood out because they didn’t just sell products; they tapped into the cultural and emotional moments surrounding the World Cup. As a fan, seeing my favorite athletes in ads that tell stories or engage audiences creatively made the entire tournament feel more immersive and memorable. If you haven’t seen these commercials yet, they’re definitely worth a watch for any soccer lover who appreciates the blend of sports, culture, and innovative marketing.

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