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Google’s AI search just changed the game - again.

Google’s AI search just changed the game - again.

If you’re running an outdoor brand, “query fan-out” means your SEO strategy needs a full reboot.

Here’s how to stay visible when Google starts answering before users even click: https://gallucci.net/blog/what-query-fan-out-means-for-the-future-of-search-for-outdoor-lifestyle-brands

2025/7/7 Edited to

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