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The Property Market Isn’t Moving Together Anymore
The Property Market Isn’t Moving Together Anymore Two property reports were released today. HDB resale prices fell 0.3% in 2Q2026. But private home prices still increased by 0.5%. So… why are these two markets moving in opposite directions? The answer is more complicated. Because
Jonathan Kong S’pore Realtor

Jonathan Kong S’pore Realtor

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Stop Buying Condos For Rental Income! (Do This Instead)
Stop Buying Condos For Rental Income! (Do This Instead) Most property investors in Singapore are obsessed with residential. They buy a second or third condo, get hit with massive ABSD, and settle for a 2.5% to 3.5% rental yield. After bank interest, you are practically breaking even or cash-
Jonathan Kong S’pore Realtor

Jonathan Kong S’pore Realtor

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Cemetery, Carpark or Rubbish Chute? Which HDB Would You Buy?
Cemetery, Carpark or Rubbish Chute? Which HDB Would You Buy? Quick question. Imagine these three HDB flats are selling at exactly the same price. Which one would you choose? A: Facing a cemetery. B: Low floor facing a multi-storey car park. C: Next to the rubbish chute. Comment
Jonathan Kong S’pore Realtor

Jonathan Kong S’pore Realtor

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Has Freehold Lost Its Advantage?
Has Freehold Lost Its Advantage? Everyone tells you, “If you can afford it, always buy freehold.” But after reading a Business Times article and looking at this chart, I realised something. The premium buyers are willing to pay for freehold has been shrinking. Why? Let’s be clear.
Jonathan Kong S’pore Realtor

Jonathan Kong S’pore Realtor

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Think you’ve already missed the best units at Lentor Gardens Residences?
Think you’ve already missed the best units at Lentor Gardens Residences? Not necessarily Think you’ve already missed the best units at Lentor Gardens Residences? Not necessarily. Here’s why. Even after the strong launch weekend, there are still selected units priced below the average la
Jonathan Kong S’pore Realtor

Jonathan Kong S’pore Realtor

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Everyone says million-dollar HDBs are overpriced. But they missed the real story
Everyone says million-dollar HDBs are overpriced. But they missed the real story. Everyone thinks people who buy million-dollar HDBs are crazy. But after reading this report… I realised we’ve been asking the wrong question. Instead of asking, “Who would spend one million dollars on a
Jonathan Kong S’pore Realtor

Jonathan Kong S’pore Realtor

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Past Winner ≠ Future Winner
Past Winner ≠ Future Winner A client recently asked me, “Would you buy Emerald Park today?” So I ran it through my PrimeKey framework. It scored 62.5%. Most people would be surprised. After all, Emerald Park has produced some incredible profits over the years. So does that mean
Jonathan Kong S’pore Realtor

Jonathan Kong S’pore Realtor

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The Hidden Cost of Waiting for the Next Bayshore Launch.
The Hidden Cost of Waiting for the Next Bayshore Launch. Many buyers looking at Vela Bay are thinking: “Maybe I should wait for the next Bayshore launch.” And honestly, that’s a reasonable question. Because based on Vela Bay’s timeline, the next Bayshore project could potentially launch
Jonathan Kong S’pore Realtor

Jonathan Kong S’pore Realtor

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Why are Tampines HDB prices so high? The answer isn’t the flats.
Why are Tampines HDB prices so high? The answer isn’t the flats. Everyone is talking about how a newly MOP-ed 3-room flat in Tampines just sold for a record S$628,000—netting the owner an estimated massive 153% profit. But if you want to replicate that next, look at the government's Norther
Jonathan Kong S’pore Realtor

Jonathan Kong S’pore Realtor

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Will Singapore property prices stay expensive?
Everyone keeps asking me… “Will Singapore property prices drop?” But I think they’re asking the wrong question. Because Singapore property isn’t just driven by Singapore anymore. It’s also driven by what’s happening around the world. When global uncertainty increases… whether it’s
Jonathan Kong S’pore Realtor

Jonathan Kong S’pore Realtor

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I accidentally discovered Singapore’s other school district property 学区房
I accidentally discovered Singapore’s other school district property 学区房 Everyone knows you can buy property for school priority. There’s a second version of that — and almost nobody talks about it.” Recently, I rented out an HDB in Clementi. Asking price: $4,000. NUS students hunting for a
Jonathan Kong S’pore Realtor

Jonathan Kong S’pore Realtor

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Why Would Anyone Borrow Money To Repay CPF?
Why Would Anyone Borrow Money To Repay CPF? This might sound crazy. Some property investors actually borrow money… …to pay back their CPF. Why? Because experienced investors aren’t just looking at interest rates. They’re looking at their entire balance sheet. Here’s how it work
Jonathan Kong S’pore Realtor

Jonathan Kong S’pore Realtor

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Here’s the biggest myth about mortgages.
Here’s the biggest myth about mortgages. Most people think the bank is lending you someone else’s savings. But that’s not how modern banking actually works. When your home loan is approved, the bank doesn’t open a vault or transfer another customer’s money into your account. In simple t
Jonathan Kong S’pore Realtor

Jonathan Kong S’pore Realtor

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The Developer Quietly Cut Prices by $255,000? Here’s the Data.

The Developer Quietly Cut Prices by $255,000? Here’s the Data. Everyone says Core Central Region condos only get more expensive. But I found one where today’s buyer paid $255,000 less than someone who bought at launch. Let me show you the data. In November 2024, a 3-bedroom on the 10th
Jonathan Kong S’pore Realtor

Jonathan Kong S’pore Realtor

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Does Progressive Payment make new condo prices more expensive?
Does Progressive Payment make new condo prices more expensive? The Business Times says it might. I think it’s an interesting theory… but I’m not fully convinced. According to Leslie Yee from The Business Times, buyers of new launches only pay progressively during construction. Because
Jonathan Kong S’pore Realtor

Jonathan Kong S’pore Realtor

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The Best Location? It Depends.
The Best Location? It Depends. I recently came across a report that said many Singapore residents spend a significant amount of their lives commuting. Think about this. If your home adds just 45 minutes of extra commuting every workday… That’s about 330 hours a year. Over 10 years?
Jonathan Kong S’pore Realtor

Jonathan Kong S’pore Realtor

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Do you really have an equal chance when buying a new launch condo?
New Launch Condo VIP Buyers Get First Pick… Is That Fair? 🤔 “Do you really have an equal chance when buying a new launch condo?” Imagine preparing for a new launch… Only to hear that some units were already sold before public booking even started. A recent Straits Times report revealed
Jonathan Kong S’pore Realtor

Jonathan Kong S’pore Realtor

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Jurong Lake District is back, and this condo could benefit
Jurong Lake District is back — and Lucerne Grand could be an early beneficiary. URA has just launched a new site in Jurong Lake District. Most people see this and think: “Another 1,200 homes are coming.” But they’re missing the bigger story. Jurong Lake District is officially back on
Jonathan Kong S’pore Realtor

Jonathan Kong S’pore Realtor

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Is this the best-value entry price of 2026? 📊 The highly anticipated Lentor Gardens Residences opens its showflat doors this Saturday (4 July 2026). If you’ve been waiting for a project with a genuine price safety margin, pay attention to the numbers: 💰 Estimated Launch Price: From ~$2,05
Jonathan Kong S’pore Realtor

Jonathan Kong S’pore Realtor

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1 in 7 Singapore households earn $30k/mth. Why future buyers become MORE…
1 in 7 Singapore households earn $30k/month. Why future buyers may become MORE price sensitive. 1 in 7 households in Singapore now earns at least $30,000 a month. Five years ago, it was only 1 in 13. So does that mean property prices can just keep going up forever? Not so fast. Here’
Jonathan Kong S’pore Realtor

Jonathan Kong S’pore Realtor

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Jonathan Kong S’pore Realtor
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Jonathan Kong S’pore Realtor

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SG realtor with 23 years experience. Ask me about HDB, EC, condo, landed & comm.