Lately, many creators have noticed a significant drop in their TikTok views and engagement, and a lot of this seems to be linked to changes involving Oracle. From a personal perspective, this shift can feel demoralizing—your content quality hasn’t changed, but the visibility just isn’t there anymore. I’ve spent time analyzing my own performance metrics, and it’s clear that Oracle’s new algorithms or policies are filtering content differently, which could be why your previously steady view counts are suddenly tanking. If you're a TikTok Shop affiliate, the situation gets even tougher. The updated guidelines are extremely stringent, making it challenging to maintain affiliate privileges. In fact, many creators are reporting that these new rules cause about 80% of affiliates to lose access. The criteria for qualification and continued eligibility appear designed to be difficult to meet consistently, putting a lot of creators at risk despite their best efforts. From my experience and conversations with fellow creators, the best approach right now is to stay informed. Regularly review TikTok’s official updates on TikTok Shop policies and Oracle-related changes. Diversify your content strategy to include trends that might have better reach under the new algorithm and focus on building a loyal community rather than chasing viral moments. Additionally, engage more with your viewers through comments, live streams, and collaborations. This interaction can help boost your content's relevance and visibility. While it’s frustrating to face these obstacles, adapting to the new environment with flexibility and persistence is key. Remember, it’s not necessarily about the quality of your content dropping, but the platform's shifting priorities. In summary, Oracle is currently a major factor influencing why TikTok views may have dropped, and the toughened TikTok Shop affiliate guidelines add to the challenge of sustaining growth. Stay proactive, keep experimenting with your approach, and don’t give up—many creators are navigating this phase successfully by adjusting their strategies to the new landscape.