What is real competitive analysis?
There are three types of competition.
1, Product (same product)
2 、 Insight (heart wall)
3, Method (another means)
[Only the same genre is not a competitor.]
On the Web, these are
To line up on one screen,
Only the rival on the shelf next to the store
If you are conscious,
It will soon be wiped out.
[As an example,]
For example,
If you are selling "English conversation materials,"
Competition is not just for the same materials.
'It's okay if you can't speak. '
That, uh,
Youtube fueling the affirmation of myself who cannot speak.
There is no need to talk in the first place.
A translation app that makes you think.
These are all conflicts.
What are customers comparing?
The customer is
"We are comparing products."
Instead of,
"Solutions to Problems"
We are comparing.
So the important thing is, uh,
Why this product?
It's not.
"Why should we solve it this way now?"
Whether you can talk.
[Do not compete with price or function.]
The more you compete with price and function,
It will be a war of attrition.
To be chosen,
Language the wall of the customer's heart,
Other options naturally.
A message that can be neutralized.
What is real competitive analysis?
The real competitive analysis is
It's not about looking at the market.
"In the customer's head"
I think it's to see.
[Summary]
There are three types of competition.
The same genre is not the only competition.
What our customers are comparing is
Not a product, but a solution.
Do not compete on price or functionality.
The design (background) in the post
We are utilizing some AI tools,
The sentences and know-how we deliver
All in my own experience and words.
I am writing down!
"Projecting images in the brain" empathy marketing
X
Immediate decision sales technique of Panasonic nationwide.
"5 Days of Sales Power x Marketing Course"
The free public in!
For details, go to the link in the profile.
