its very dependant and situation for sed wrestler, its usally when there face run has come to an end but they still do tha same style week in week out, maybe its on the booker who knows. But when they turn yes its very refershing and truth be told there have been wrestlers who started face fans see through it they turn heel and slowy and surley thier personality shines through i.e The bloodline and yes i mean rock, roman and the usos for this.