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🐰💬 "Connecting with customers today is harder....

🐰💬 "It is harder to connect with customers today. It is a problem of online people. They must be broken." - Ov-Gwynwachr Tatithon Phurinon CEO & founder TidJai Thai Snack.

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Pee Off first started his business selling mobile devices and small gadgets like selfie sticks and power banks, sold at the Jatuchak flea market, with friends investing in and halving their profits.

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Being a merchant first, making Av sell well and call customers well. When they start to make a profit, they continue to sell in two main places - at night, at Jatuchak until 9: 00 p.m., and then JJ Green until midnight or 1: 00 a.m., the morning goes to the back palace.

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What comes from sales during that phase is the skill of talking to customers.

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Because it is an offline sale, you can see real people, see each other, talk to each other, and know how to make customers so enamored of us that customers remember and ask for "OFF to... I will buy a charger." The intention of making a living makes customers kind and supportive.

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When asked if from the first business to today, the successful pattern changed.

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Pee-Off sees success as a little different, but the core is how to think about how to reach customers and how much they need.

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- The thought process starts by looking for a pain point of what problem he has.

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- And then figure out what the solution is. Is the market big enough?

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- Then make a product. Or if there is a lot of passion for the product, you can start with it.

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- But think about how to present it through content or marketing to get the most interesting connection to customers.

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Because the problem is, "How to reach more customers than usual?"

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The more people reach, the more likely they are to become customers, even if some people do not buy today, but the next day they may buy, just think of us, who can use marketing funnel to design access.

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Pee Off has a business philosophy: "Think like cooperate, act like SME" is that when you think about it, you have to think big like a big company, but when you do it, you start like SME.

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By looking at how much money there is and whether it can be done. Because most people stick to the restriction that without that, this will not be accomplished.

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Which is not true. If you think so, Pee Off will lose the big brand in the first place. For example, if you do the Mango business, you may think that you lose CP. But instead of being discouraged, you have to start by thinking about what you have and the opportunities you can do. Because if you think you can't do it in the first place, you will never start.

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# RabbitStart # Business ideas # Make friends talk business at RabbitStart # quickathon4 # Innovation

2025/8/18 Edited to

... Read moreถ้าคุณเคยรู้สึกว่า “ทำคอนเทนต์ก็แล้ว ยิงแอดก็แล้ว แต่ลูกค้าไม่อินเหมือนเมื่อก่อน” มุมมองของกวินวัชร์ (TidJai Thai Snack) ทำให้ฉันกลับไปทบทวนว่าแก่นจริง ๆ ไม่ได้อยู่ที่ช่องทาง แต่อยู่ที่ “วิธีคิดในการเข้าถึงลูกค้า” และการวางเส้นทางให้เขาค่อย ๆ เชื่อมกับแบรนด์เรา สิ่งที่ฉันลองทำตามแบบเป็นขั้นตอน (เหมาะกับคนเริ่ม/SME) คือเริ่มจาก pain point ให้ชัดก่อน 1 เรื่อง เช่น ลูกค้าซื้อขนม/ของกินแล้วเจอปัญหาอะไร—เลือกยาก, ไม่รู้รสชาติ, กลัวหวานเกิน, ห่วงแคลอรี, หรือไม่มั่นใจเรื่องความสดใหม่ จากนั้นค่อยแปลงเป็น “คำสัญญา” ที่สื่อสารง่ายมาก ๆ เช่น “หวานน้อย”, “ส่วนผสมชัด”, “ส่งเร็ว” หรือ “ลองชิมได้แบบ set” พอ message ชัด การทำคอนเทนต์จะง่ายขึ้นเยอะ เพราะทุกโพสต์ไม่ต้องคิดใหม่หมด แค่เล่าให้ต่างมุม อีกอย่างที่ฉันชอบคือแนวคิด Think like Corporate, Act like SME—คิดให้ใหญ่แบบบริษัทใหญ่ แต่ลงมือแบบคนมีทรัพยากรจำกัด ถ้าเอามาใช้กับออนไลน์ ฉันตีความเป็น 2 ชั้น: 1) ชั้นกลยุทธ์ (คิดแบบ Corporate): กำหนดว่าแบรนด์จะ “ยึดพื้นที่ในหัวลูกค้า” เรื่องอะไร และวัดผลด้วยอะไร เช่น คนทักแชทเพิ่ม, กดเซฟ, เข้าเว็บเพิ่ม (ถ้าคุณมีเว็บอย่าง tidjai.net ก็เช็กทราฟฟิก/หน้าที่คนเข้า) 2) ชั้นการลงมือ (ทำแบบ SME): ทดลองเร็ว รอบสั้น ทำคอนเทนต์ 7-14 วัน แล้วดูข้อมูลจริง ไม่ต้องรอให้เพอร์เฟกต์ เพื่อแก้ปัญหา low click (คนเห็นแต่ไม่คลิก) ฉันลองปรับรูปแบบคอนเทนต์ให้ “ชวนคลิกแบบมีเหตุผล” เช่น - ทำโพสต์สั้นที่ขึ้นต้นด้วยปัญหาเฉพาะ: “เลือกของฝากแล้วกลัวหวานเกิน?” แล้วจบด้วยคำชวนไปดูตัวอย่าง/ลิงก์ - ทำรีวิวเชิงเทียบ: “รส A vs รส B เหมาะกับใคร” คนจะคลิกเพราะอยากรู้ว่าตัวเองอยู่ฝั่งไหน - ทำคอนเทนต์เบื้องหลัง (เหมือนคุยกับลูกค้าหน้าร้าน): วิธีเลือกวัตถุดิบ/แพ็กของ/จัดเซ็ต จะช่วยสร้างความไว้ใจเร็ว สุดท้ายคือเอา marketing funnel มาผูกกับคอนเทนต์แบบง่าย ๆ: โพสต์ให้รู้จัก (awareness) → โพสต์ให้เชื่อ (trust) → โพสต์ให้ตัดสินใจ (conversion) ฉันพบว่าหลายแบรนด์พลาดตรงรีบขายอย่างเดียว จนคนไม่รู้จะ connect ยังไง ถ้าคุณทำให้คน “นึกถึง” ได้ก่อน วันหนึ่งเขากลับมาซื้อจริง—เหมือนลูกค้าหน้าร้านที่จำได้และถามหาเรา ถ้าจะเริ่มวันนี้เลย ให้เลือก 1 pain point, ทำคอนเทนต์ 3 ชิ้น (รู้จัก/เชื่อ/ซื้อ) แล้ววัดผล 7 วัน คุณจะเห็นทิศทางชัดขึ้นว่าควรปรับอะไรเพื่อให้การ connect กับลูกค้ายุคออนไลน์ง่ายขึ้นจริง ๆ

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