Restaurant. The only buffet dish that's going to be current.

Highlights seen from the work page

Big sign "Start Today / Buffet 89.-" very prominent red body = pull the best sight in front of the store

Explicit conditions "Water not included / No time limit / 9 menus" → Customers know before entering. Don't ask a lot.

Shelf Face Menu Highlights Figure of Hit Plates (Rice-Noodle-Pounding) and Boards a la carte on the other side (Rice Pork Legs Charcoal Stove, Fried Pork Dumplings, Burgers, etc.) = Upzel Slot

Why did he do it? (Corner of the shopkeeper)

1. Pull people in (Footfall Magnet) with the main ring price "89.-"

Price does not touch 90 = psychological pricing looks "cheaper."

The words "start now / until it runs out" motivate FOMO and job page decisions.

2. Easy cost control because 9 menus share raw bass.

Rice / Strand / Pork / Broth / Yum → Batch Cooking Very At A Time

Reduce the end of the day leftovers + do the next round fast

3.Separate Drink Revenue (Excluding Water) = High GP

Water / Topping / Fried (4 Dumplings, 20) is a profit to compensate for buffet

4.Have a la carte split (pig leg, charcoal stove, etc.) = upsizing basket

Customers come with friends. Some choose a buff. Some order a single dish. → Average higher bill.

Supplementary pros such as "Add fried eggs 10.- / filling 10.- / steamed rice 10.-" are Micro add-ons that make inexpensive bilto.

5.Experience No Pressure (No Time Limit) = High Satisfaction

Customers are not time-stressed → ready to "order a little more" and come back (Retention)

Suitable for working / family areas that want to sit chill

Why does this strategy "work"?

Choice Architecture: 9 menus = Enough options but not overflowing (not confused, not soon)

Visual Merchandising: Red-Yellow on Sign + Hit Plate Figure = Good Hunger Stimulus

Anchoring: Buffet Sign 89 is Anchor Price. Once customers enter, the store has the opportunity to sell more pairs / fries / water.

What do customers get (and what should they watch)?

Get what? 💯

Worth and easy: 89 baht knows about, has a basic menu that can be eaten at any age.

Not Being Timed: Come with Friends / Family, Don't Accelerate

Want to try a variety: Taste several small dishes.

What should 👉

Water Not Included → Drink Value May Push Bill (But It's Fair Because It's Selectable)

If you want to be "worth it," choose a dish that is higher in protein / cost (such as braised pork / tight noodles) than whole rice.

If there is a queue, it is recommended to go off-peak (from the sign starting at 09: 00 or until the end).

Shop Owner Get: Continuous Attendance, Cost Control with Joint Base Menu, Profit from Water / Fried / Upsel, Chill Atmosphere Customers Return

Customer Yes: Price 89 Time-Free, Easy to Understand Menu, Select Supplement by Statement

If you go to a shop like this, what is the first menu you want to order in BUF 89? What are the "to hit" supplements for you - broth, fried eggs, or fried dumplings? Comment 👇

# Delicious store review # Good price buffet # Retel # Lemon 8 Howtoo # BangkokEats