Let’s make them proud

When the social media team is out of office, it's often up to the sales guys to step in and maintain the dealership's online presence. This can be a tricky situation, especially when the process of simple tasks like changing a song or managing posts isn't clear to non-specialists. The image captions from the car dealership reveal a humorous yet real scenario: “Please buy some cars, we don't know what we're doing” and “We want to make them proud,” highlighting the pressure sales teams feel to keep things going despite lacking social media expertise. Successfully managing a dealership's social media page requires knowing how to engage customers with relevant content and updates. Salesmen can start by focusing on straightforward, authentic posts like behind-the-scenes looks, showcasing vehicles, and sharing customer testimonials. Even if professional social media personnel are unavailable, using hashtags such as #carlot, #dealershiplife, #salesmen, and #socialmedia helps increase visibility and connects the page with target audiences. Changing a song or other small in-app functions may seem technical but can be mastered with simple tutorials or quick guides prepared by social media specialists in advance. This preparation ensures smooth transitions during temporary handovers. Ultimately, the goal is to keep the dealership’s personality and enthusiasm alive online, motivating staff and attracting potential buyers alike. This shared responsibility between sales teams and social media experts fosters a more integrated approach to customer engagement, ensuring the dealership’s brand stays consistent and proud, even when the main social media team is out of the office.