I’ll choose doing it tired today over regretting not doing it tomorrow. If you only ever did things when you felt like it, you’d probably be a loser. But you go to work, go to bed on time, avoid alcohol, don’t buy stupid shit and delay gratification in other areas of life, so why not apply it t

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Asking your wife or husband to keep tabs on you is lazy and causes creates tension and animosity in your marriage. It says “there’s this thing I kinda want to do, but it’s not important enough for me to actually commit, so you have to do it for me”. Now your partner is reluctantly babysitti

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After 4 years and working with over 400 clients, I can confidently say that most High Standard Millennials aren’t where they want to be because they don’t know how to track macros or where to start. Almost every single one of them told me the same thing. They don’t know why they are doing wha

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It’s easy to convince yourself of invisible barriers when there is more friction in the actions you need to take to raise your fitness standards. If you aren’t fat, following a plan to get stronger might not be enough for you to follow through. But recognizing that your bare-minimum approac

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This is why your low back rounds and squatting to parallel feels uncomfortable and some simple tweaks to fix it on your next squat day.

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Does more sweat = more fat loss?

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Simple things feel complex when our brains go into self preservation mode which is just a form of narcissism that feels like our problems are bigger and more important than everyone else’s. But when we return to logic and realize our goals are possible, yet challenging for their own reasons, we

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Nailed it

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How empowering it is to know you’re in control. How heavy it feels to take action.

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I was this close 🤏 to pinning myself with steroids when I was 25. I told myself I had built my base and had developed great habits either my nutrition. I am extremely committed to my fitness and I wasn’t looking for a quick fix. But I didn’t. I didn’t because I want to be able to say I’ve built

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Comment “LIST” for a clear breakdown of the best high protein foods for your next grocery haul.

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Every man - 60lbs is good, right? Women - 35lbs is as much as I can do… I think?

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Why hire a coach if you are already a high level athlete? Because high standard millennials aren’t satisfied with just being better than average, they want to realize their own potential. Jayden was midway through preparing for a 200km ultramarathon during his busy season with work when he dec

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Demanding perfection while operating from a place of indecision is why you won’t build the body you deserve to be proud of.

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Comment “LIST” and I’ll send you the grocery list you need to get and stay lean.

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Hitting an unassisted Nordic Curl was one of those “that would be so cool if…” goals that I had in the back of my mind for probably a decade or more, but never really committed to it. January 2026 I made it a non-negotiable part of my programming. Every week at least one session. Volume ebbed a

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If you want more than just looks, you need to fuel. No one who is strong, lean and athletic eats a low calorie diet. They fuel with big meals, lots of carbs and compliment that with lots of movement. Lifting, running, hiking - anything you can do to keep your body in motion. That is how you build a

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Every single thing worth your time and energy will cost friction. So just decide what friction you’re willing to work through.

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To think you have the busiest, hardest schedule in the world that no one else could manage is ignorant. There are busier people than both you and I and are fitter than both of us too. They just simply aren’t willing to negotiate with the vision they have for themselves. If you think you need mo

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