March Empties 17/28
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This is the Not Your Mother's Plump for Joy Thickening Hair Lifter.
This was my first time trying this and I LOVED it! I love the entire Plump for Joy line, but this is a new favorite. The volume this gives my hair is insane. It smells amazing too! This was a really big bottle too, it lasted me 4 months using it a few times a week. I've been gravitating towards more thickening, volumizing hair products, and this did everything I wanted it to! This gave me more volume than some mousse does. I love that this comes out as like a wet spray and stays that way, it's not crunchy or heavy in my hair like hairspray and mousse can be. I used this on wet hair and could either blow dry my hair (this truly gave it the most volume and thickness) or just spray it on wet hair and let it air dry, and it worked really well that way too! The best part is this was so affordable - only $9.99 at Ulta! This is defienetly a staple in my hair care routine now!
Having tried various volumizing products over the years, I can confidently say that Not Your Mother's Plump for Joy Thickening Hair Lifter stands out for its exceptional ability to add volume without weighing hair down. What I particularly appreciate about this product is its spray texture — it applies as a wet spray that stays flexible rather than stiff or sticky, making it excellent for creating natural, bouncy hair. In my personal hair care routine, I found that using the spray on damp hair before blow drying significantly boosts the fullness of my hair, giving it a thicker, plumper appearance that lasts throughout the day. Even when I let my hair air dry after spraying, the subtle volume and texture remain intact, which is ideal for low-maintenance styling days. Another benefit is the scent, which is pleasantly light and refreshing — not overpowering as with some heavy styling products. Considering the size of the 8 oz bottle, the product lasts for months, making it a budget-friendly choice alongside its performance. If you struggle with flat or fine hair, incorporating this thickening hair lifter might be just what you need to revitalize your look. Plus, it's versatile across hair types and styles, from casual beach waves to more polished blowouts. Overall, this product offers great value by combining volume enhancement with a lightweight feel, making it a staple for anyone looking to lift limp hair without the crunchiness or heaviness of traditional mousses or hairsprays.
