🐰💬 Focus on the problem first, and then the correct Solution...

Basic Principles: From Sales to Solutions

Advertising that focuses only on the properties of the product or the use of overtones.

It can no longer impress or reassure customers.

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Chapter 1: Changing Consumer Behavior in the Digital Age

The New Era Client: More Omniscient and Selective

In the WEB 2.0 and WEB 3.0 era we're entering that

Consumers have completely changed behavior.

They have more tools and information to make decisions than ever before.

It can study data on its own, easily compare choices, read reviews and experiences from real users, need solutions that match their specific problems.

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The failure of traditional marketing strategies

As a result of this change in consumer behavior, traditional marketing methods

That focuses on pushing marketing or hard sales.

Has become an inefficient way.

Customers don't want to be "sold," but want people to come and "help" solve their problems.

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Chapter 2: The principle "Fall in Love with the Problem, Not the Solution"

The Philosophy of Uri Levine: A Global Startup Creator

Levine's key principle is that entrepreneurs love problems first, not the solutions they come up with.

This is a very important change of perspective in business.

Because usually many people start with cool solutions and go to the market to support them.

But this method has a high risk of failure.

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Value Creation Formula: Problem × People = Value

Levine explains that creating a lot of value for many people is a formula that works, although it sounds simple, but the practice is not simple. He explains:

Value = Problem Solving When we solve a problem for someone, we create value for that person.

The next step is to assess how much value we can create and how many "people" have this problem.

The principle is that before starting our business journey, we have to think about problems, big problems, something worth solving.

That the world would be a better place if we solved it. Then we have to determine who has this problem.

And group them, like working parents, and try to define different groups.

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Chapter 3: Case Study of Successful Global Companies

Apple: Making Technology Easy to Understand

Apple does not sell "computers" or "phones," but they do sell "technology simplification."

The problem Apple sees and solves is the complexity of technology that makes it difficult for the average person to use.

Before Apple came into the market, using a computer required a fair amount of technical knowledge.

Installation of programs. Software implementation is all complex.

But Apple came to solve this problem by designing an easy-to-use User Interface.

Create a slickly interoperable Ecosystem and create a consistent and predictable user experience.

This is why people are willing to pay to buy Apple products more expensive than their competitors.

Because they don't buy "specifications," but buy "hassle-free experiences."

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Chapter 4: Building a Problem-First Approach Business

Initial target audience identified

Start by thinking about groups of people we think may have problems that interest us. Identify them as specifically as possible, such as:

"Working parents with young children" "SME entrepreneurs who sell goods online."

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In-depth interview

It's not a survey or a questionnaire, it's a face-to-face conversation to understand a deep problem.

Questions to ask:

"Explain to me what your normal day is like?"

"What is it that makes you feel most frustrated or stressed doing [related activities]?"

"How have you tried to solve this problem? What is the result?"

"If there's a wand to make this problem go away, what do you want to happen?"

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Analysis and grouping of problems

Core Problems - The main problem that almost everyone in the group has.

Related Problems - Issues that are related to or are the result of the main issue.

Latent Problems - A problem people don't realize is a problem.

Pain Intensity - The severity of the problem (how much headache)

Frequency - Frequency of trouble

Cost of Not Solving - Cost or damage incurred when not solving a problem.

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